Someone recently asked on LinkedIn to define the “virtual marketing
ecosystem,” I thought this was very intriguing. For me, the marketing
ecosystem includes virtual and non-virtual elements, however the
“ecosystems” in reality, should not be much different from each other
either way.



The interesting thing I find is that many people assume because it’s
“virtual” there is less “human” interaction and connection, when in
reality successful “virtual marketing” takes advantage of the abili… Continue

According to the 2009 Marketing Sherpa Report on Social Media Marketing & PR 76% of marketing and PR professionals "agree" or "strongly agree" that social media marketing is changing the way their organizations communicate.

While I cannot disagree with this, I wonder if “changing the way organizations communicate” is simply a consequence of technology. What I mean is, “the way organizations communicate” will always change. I am more concerned about how this changes the way the organ… Continue

No matter what you sell, the cheapest way to get your message out there is to get your customers to do it for you. But how do you create content that practically compels readers to pass it on? What makes someone decide to take the step of introducing your content to someone who trusts them?

Seth Godin, in his excellent book

… Continue

I've written in the past about the need to Do It Wrong Quickly—to stop the slow consensus approach to all marketing decision making and start experimenting. But many people have told me that, although this idea makes sense to them, they just can't bring themselves to do it. Some changes just seem harder than others, don’t they? One reason people struggle with change is they don't distinguish between adaptive change and tec

… Continue

Sometimes I get so tied up in being an expert that I miss the basics. It happened to me not long ago when I was explaining some deep search marketing concepts to a savvy marketing audience. From the questions I was getting, it was clear to me that my listeners were overlooking a basic reason that paid search ads work—people want to see them.

… Continue